How Voice Activation is Reshaping the Search Landscape

The way we search for products and services is facing a new horizon. According to a new Google study conducted by Northstar Research, approximately 50% of US teens and 41% of US adults use some form of voice activated search on a daily basis. So, as voice-activated searching starts playing a bigger role in the day-to-day, how is all of this going to impact digital advertising?

With products like Amazon Echo and Google Home, more people are starting to use voice commands for common search queries. With this notable spike in voice commands, voice-activated searching is about to go through another evolutionary phase; but this time, powered by the growth in smart speaker adoption.

Consider this; in past two years, Amazon sold approximately 8.2 million Echos – with over 3 million units sold during the 2016 holiday season. Voice Labs, a platform for Alexa and Google Assistant voice analytics, is projecting that in 2017 alone, roughly 24 million voice powered devices will sell to consumers across the globe.