Custom Contextual Targeting for Cross-Channel Display Advertising

Demand-side platforms (DSP) can quickly run contextual targeting campaigns at a categorical level. However, often enough, contextual targeting is only limited to a description tag – with limited visibility on the exact list included in the category – for example: Finance, Banking, and Personal Banking.

Once a few niche groups are selected, marketers can start a campaign to identify the location of the impressions. However, what if there was an alternative – a more controlled way of running this process?