Companies are always faced with a challenge when trying to identify the right software for their business objectives. With all the different functions companies are required to perform, it sometimes seems overwhelming when choosing from the exponentially growing list of options. In this article, we look at technology adoption and platforms usage for Web Analytics, AB Testing, Content Optimization, Personalization, and Tag Management across the globe’s Top 1500 Retail and e-Commerce companies.
Working at Munvo
Adobe Adobe Campaign AdTech Advertising Technology Audience Data Management B2B retargeting Business Process Management Campaign Client Spectrum Contextual Targeting CRM Cross-Channel Marketing Data Management Platform Data Warehousing Demand-Side Platform Display Advertising DMP DSP E-Commerce Email Email Campaigns EMM Enterprise Marketing ETL First-party data Hadoop Hadoop Big Data IBM IBM Campaign IBM UBX IBM Unica Inbound Marketing IP IT Keywords Marketing Mobile Real-Time Advertising Retail Retargeting SMS Tag Management Twilio Universal Behavior Exchange Web Analytics